Launch Point Insights
Straight talk on media, marketing and data
Practical guides and quick reads for businesses that refuse to play small. Grounded in research. Written for leaders who want to lead their market, not chase it.
By the numbers
The ground is shifting. Here’s where.
49%
of all TV viewing happened on streaming in July 2026, a record.
Source: Nielsen, The Gauge
45%
of consumers now use AI tools for local recommendations, up from 6% a year earlier.
Source: BrightLocal, 2026
32%
of marketers measure ROI across traditional and digital media together.
Source: Nielsen, 2025
The playbooks
In-depth guides
Pour a coffee. Each one is built to change how you plan, not just what you read.
Media · Guide · 8 min
The Local Media Playbook
How to plan media around behavior, not assumption
Build a plan across streaming, broadcast, radio, print, out-of-home and digital, grounded in how buyers actually spend their attention.
Marketing Services · Guide · 8 min
The Integrated Marketing Playbook
Build a system, not a pile of tactics
Connect strategy, creative, website, social, reviews and AI search visibility into one marketing system that compounds over time.
Data & Analytics · Guide · 9 min
Grounded in Data
Audience intelligence and measurement for local business
Use your own sales data, consumer modeling and location intelligence to find more of your best customers, outsmart competitors and measure what matters.
Quick reads
Three minutes. One sharp idea.
For the leader who has a meeting in five.
Media · Article · 3 min
Streaming TV for Local Businesses
What CTV does well, and what it doesn’t
Half of TV viewing is now streaming. Here’s how to use it well, where it falls short and what to pair it with.
Marketing Services · Article · 3 min
Can AI Find Your Business?
A local guide to AI search visibility
What AI assistants look for, and six moves that help your business get named when customers ask.
Data & Analytics · Article · 3 min
Stop Reporting Opens
The metrics that actually move a local business
Opens, clicks and impressions are getting less reliable. A simple framework for the numbers that tell you what to do next.
Media · Article · 4 min
Brand or Performance?
How to split a local ad budget
What the research says about the split between brand and performance, what going dark costs, and how to land on a number you can defend.
Marketing Services · Article · 4 min
Why Your Ads Are Forgettable
And what fixes it
Creative drives about half the sales lift from advertising. Here is what makes an ad get remembered and credited to the right business.
Data & Analytics · Article · 4 min
Your Trade Area Isn’t a Circle
Where your customers actually come from
A five-mile radius is a guess. How to find the real shape of your market, what location data can prove, and what the new privacy laws changed.
Your move
Ready to stop guessing?
Tell us where you want to grow. We’ll bring the plan, the data and the people to get you there.