Featured Works
This is a collection of real work for real businesses—built to solve specific challenges, reach the right audiences, and drive measurable results.
PAXTON MEDICAL MANAGEMENT
The Business Problem
Drive consistent new patient acquisition and increase utilization of preventive and chronic care services across 10+ locations. Despite strong clinical operations and community presence, marketing was fragmented—reliant on print, difficult to scale, and lacking clear performance visibility. This limited patient engagement and left growth opportunities untapped.
Discovery + Strategy Built
We evolved Paxton from a single-channel effort into a full-funnel patient acquisition system through a partnership that began in 2018.
- Built a scalable growth model
- Created a repeatable framework to support expansion across new locations
- Built a trusted media foundation
- Leveraged local newspaper placements to establish credibility and drive direct response among Medicare audiences
- Defined a full-funnel strategy
- Structured marketing across awareness, consideration, and conversion to guide patient decision-making
- Expanded into precision digital
- Deployed geofencing, video, and display campaigns targeting active healthcare decision-makers across key markets
- Activated high-intent search (SEO)
- Improved visibility for local and condition-based queries, capturing patients actively seeking care
- Launched email engagement programs
- Drove appointment scheduling, follow-ups, and long-term retention
Delivery + Results
Execution aligned traditional and digital channels to influence real patient behavior and drive measurable growth.
- Increased patient volume across key markets
- Strengthened visibility and trust across channels
- Influenced patient switching through targeted digital campaigns
- Improved utilization of preventive and ongoing care services
- Increased high-intent traffic and conversions via SEO
- Enhanced patient engagement and retention through email
What began as a single-location print campaign is now a scalable, multi-location growth system—positioning Paxton with a unified, performance-driven marketing approach.
Seminole Hard Rock
The Business Problem
Drive local awareness and increase on-property traffic for a major Tampa Bay casino, with a focus on sustained visitation beyond a successful Q4 launch campaign.
Following a strong NFL-season campaign supporting the Hard Rock Bet launch, the opportunity shifted to maintaining momentum—specifically increasing foot traffic, attracting new visitors, and improving midweek performance. While prior efforts delivered results, the client sought clearer performance metrics and a more scalable approach to ongoing growth.
Discovery + Strategy Built
We built on Q4 success by aligning strategy, measurement, and execution to support sustained visitation and revenue growth.
- Defined clear performance goals
Focused on foot traffic, new vs. returning visitors, visit frequency, and revenue per visitor - Established measurement framework
Implemented tracking across door counts, entry scans, visitation patterns, and RPV to tie marketing directly to business outcomes - Refined audience and market focus
Prioritized local ZIP codes and high-potential segments to drive consistent, repeat visitation - Expanded multi-channel approach
Combined print, email, digital display, and social to create consistent local presence and reinforcement - Optimized for behavioral impact
Targeted midweek visitation gaps while maintaining strong weekend performance
Delivery + Results
Execution focused on driving measurable traffic and revenue through coordinated, local market activation.
- Increased on-property traffic, with improved consistency across weekdays and weekends
- Grew new and returning visitor engagement through targeted local outreach Strengthened visibility through integrated placements across Bay Magazine, Beacon publications, email, display, and social
- Improved campaign performance through ongoing testing, optimization, and scaling of high-performing tactics Increased online betting activity alongside in-person visitation
What began as a successful seasonal campaign evolved into a sustained, performance-driven program—delivering measurable gains in traffic, engagement, and revenue while building a scalable model for continued growth.
St. Luke’s Cataract & Laser Institute
The Business Problem
Drive measurable patient acquisition and retention across a seven-location ophthalmology practice in an increasingly competitive market. Despite a legacy brand and unmatched surgical expertise, marketing efforts were fragmented—primarily reliant on local print—with limited ability to scale, tell a differentiated story, or track performance against growth objectives. Founded in 1968 by pioneer James P. Gills and carried forward by Dr. Pit Gills, the practice has performed 75,000+ cataract surgeries and is widely recognized for clinical excellence. The opportunity was not credibility—it was translating that reputation into sustained, measurable growth.
Discovery + Strategy Built
We evolved a long-standing partnership into a more integrated, performance-driven strategy over the past two years.
- Deployed multi-channel engagement
Activated print, digital, email, social, and branded content to create consistent, reinforcing touchpoints - Established ongoing discovery and optimization
Monthly strategy sessions aligned teams around performance, patient acquisition trends, and location-level insights - Built an integrated marketing framework
Unified print and digital efforts to educate, engage, and convert across the patient journey - Elevated brand positioning
Reinforced the practice’s legacy, expertise, and leadership in cataract and LASIK services - Expanded audience targeting
Identified lookalike audiences based on existing patients and competitor analysis to unlock new growth areas across the Tampa Bay market
Delivery + Results
Execution focused on aligning messaging and media to drive both patient volume and long-term engagement.
- Increased patient volume across key markets, including expansion beyond the flagship Tarpon Springs location
- Strengthened visibility and trust through consistent, multi-channel presence
- Improved patient engagement and retention through integrated campaigns across print, email, social, and content
- Enhanced performance visibility, enabling ongoing optimization and smarter growth decisions
What began as a traditional, print-led approach has evolved into a coordinated, multi-channel growth strategy—positioning the practice to scale its legacy and leadership across an increasingly competitive market.
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